- 11 Dec 2020
- Unlex Team
Largest food donation ever
The Unlex Group in North Iceland – and its subsidiary Unlex Mining announced their intention to donate the equivalent of 40,000 meals until Christmas.
“This is our effort to assist people facing temporary difficulties due to the COVID-19 pandemic and its consequences,” states David Goldstein, CEO of Unlex Mining.
“These are tough times in society, and no one should suffer shortage for that reason,” he states. “It is important for us to unite in this fight.”
Clearly, the food to be donated has a high monetary value, but all funding comes from the companies top management private assets.
Meat, fish, and dairy products will be included - all of it quality Icelandic food and not at all approaching an expiration date.
At Unlex, we believe that it is essential for Icelandic businesses to assist those who are experiencing difficulties during this unusual situation. That’s the idea behind this donation.
In the coming days, distribution of the food will be planned and charities asked to deliver the donations to those in need.
“This is a godsend,” states Ásgerður Jóna Flosadóttir, head of Iceland Family Aid – a non-profit organization that assists low-income individuals and families with food donations, clothing and other necessities. The need for such assistance is dire and keeps increasing, she adds.
“This is the largest food donation ever and couldn’t come at a better time,” she states. “I don’t know whether people are aware of how serious the situation is.” It is the worst it has been during the 26 years she’s been involved in charity work.
“I don’t even have the words to describe how happy I was when David called me,” she exclaims and adds she hopes this unprecedented generosity will serve as a motivation for others to donate to those in need.